Sunday, 31 January 2010
There's always a chance that some monolithic, multinational, boring, über-agency will stomp in and promise the world, but our network of creative, smaller agencies with a strong record on transport and the environment, has to be a winner.
Yuluka in Brussels (who brilliantly pulled together the partnership) and Sidièse in Paris. Both fab, both with ideas and approaches to share.
We're thinking about formalising our network into something more high profile, structured around the notion of 'communication responsables', a French-born approach to sustainable communications which I'm busy learning about and which it would do no harm to bring to a wider audience in the UK. Core principles include transparency and honesty; it also appears to be a direct attempt to block ever higher levels of greenwash on the part of major corporates. More anon.