Monday, 3 October 2011

fab // graphene

Am more than a little obsessed about the opportunities offered by graphene and Manchester's very own Nobel prize laureates. Now it looks like they may be the anchor of a global R&D hub which I suspect will also be dead important for Manchester's low carbon stuff. Anyway here's the story:

£50m boost for University of Manchester's Nobel prize-winning work on 'wonder material' graphene | Manchester Evening News - menmedia.co.uk

Monday, 1 August 2011

Greater Manchester signs off 48% carbon target
















Imagine that - kicking off a blog posting with a headline that references percentages, targets and an admin process for signing off a strategy; stay awake at the back there!

It's pretty fundamental this one; Britain's second city (Greater Manchester to you and I) has signed off a climate change strategy that sets a pretty ambitious target of 48% carbon reductions by 2020 against a baseline level of 1990.

It doesn't stop there. The strategy covers all the bases, including mitigation, adaptation, green jobs and the need for a cultural shift (low carbon hegemony anyone?). The other cheeky bit lurking under the tarpaulin is an emerging measure for the thrillingly entitled 'Scope 3' emissions. To anyone who doesn't doze off at night with a copy of 'advanced carbon footprinting' clutched to their bosom, these are the emissions that we usually try and ignore: the stuff we buy, the flights we take, the food we eat.

Here's the first glimpse of our 'consumption-based' carbon footprint

























The strategy as presented to the Greater Manchester Combined Authority can be downloaded from here. It's still in a stripped down, word-processed, no-frills format, but is well worth having a gander at. The headlines, in essence, are:

 - A rapid transition to a low carbon economy
 - Collective carbon emissions reduced by 48%
 - Be prepared for and actively adapting to a rapidly changing climate
 - ‘Carbon literacy’ will have become embedded into the culture of organisations, lifestyles and behaviours

There's some progress already, with a number of low carbon buildings, a domestic retrofit programme, emerging heat network plans, a green deal project and the introduction of an electric car charging scheme already well underway, but it's only the start.

The other issue for me is that it is a solid step towards getting all ten Greater Manchester authorities onto the same track on climate change. I chair the steering group for Manchester's own plan - 'A Certain Future' - and I know that we could achieve so much more if we all worked together, better, to cut carbon and adapt for the changes that lie ahead.

Headlands to headspace




















Earlier this year we (Creative Concern) were lucky enough to work with the Morecambe Bay Partnership and our good friend and collaborator James Rebanks on the Partnership's Heritage Lottery Fund bid 'Headlands to Headspace'. Today it's been officially announced that they've won the bid and have been allocated £2 million through the Landscape Partnership programme.

The aim of the scheme is to help local people come together and maximise the opportunity offered by the inspiring views, landscape features, heritage and wildlife of the Bay. This will include projects to celebrate the Bay's unique cultural heritage and stunning landscapes, restore and reconnect wildlife habitats, protect the tidal islands, develop the railway stations as hubs to access key sites and support support education projects and oral history looking at the traditions of fishing in the Bay.

It's this last bit - the area's social history - that unearthed a real gem for me, an old bit of documentary footage of shrimpers roaring across the Bay in the 1930s, their carts (and horses) at some points almost completely engulfed by the sea; amazing.

video


Morecambe Bay is rich in heritage of this sort, but it's got a slightly left field side to it too. There's something about the patterns of the sand, the windswept trees, the slightly unexpected art projects and the toppled, incongruous gun emplacements that makes the whole package totally distinctive. The best bet is to get up there and check it out for yourself, starting with a cocktail in the Midland Hotel would be a good idea.

Humphrey Head by Jon Sparks





















Finally, the Headlands to Headspace project wouldn't have come off unless it had been steered by the awesome force of nature that is the Partnership's co-ordinator, Susannah Bleakley, or if it hadn't been given a glorious shove by the likes of the Mersey Basin Campaign, Regional Parks Exchange and the Northwest Regional Development Agency.

It's projects like this that should remind us that when it comes to big, connected and beautiful landscapes, regions work; someone might like to mention this to Mr Pickles.

Sunday, 17 July 2011

Vertical farming in Manchester

I've just emerged from chairing the sold-out Vertical Farm event at Manchester International Festival. We officially unveiled the 'Alpha Farm' project which will seek to transform a disused office block in Wythenshawe into a fully-functioning vertical farm.

Supremely exciting and there are loads more details on our Alpha Farm blog.

The star turn today though, was the amazing and inspiring Dr. Dickson Despommier, the godfather of Vertical Farming and the author of a seminal tome on the very subject. He was brilliant - and braved a very windy and rainy Manchester to be with us from NYC.

Here's his presentation which will give you a little glimpse into what you missed if you couldn't make it:

Mcr_Despommier

And we've made a little film about the whole Alpha Farm thing:




Monday, 18 April 2011

The future of everything...


Have promised our good chums at FutureEverything that I'd post up what they've got planned this year onto the blog. Alongside our vertical farm plans with Manchester International Festival, and the opening of the Brockholes 'unreserved reserve', this is the 'other' high point of the year.

FutureEverything, 11 – 14th May 2011

Arriving in Manchester in May for its sixteenth year, FutureEverything transforms 4 Piccadilly Place into its Conference venue and Art Hub. Meanwhile Umbro Design Studio in the Northern Quarter becomes the ‘living lab’, mixing up live music DJs, workshops and music events across the city, from concert halls to backstreet gems.

Conference

The FutureEverything conference leads our Ideas strand, where visionary speakers explore the interface between technology, society and culture. The FutureEverything Conference continues to bring you the latest debate and visionary ideas around New Mobilities, Open Data and Emotional Computing, brought to you by forward thinkers such as Meg Pickard, Bill Thompson, Kars Alfrink and Sue Thomas. With over 30 events across the city, Showcase is the place to discover the sounds and stars of tomorrow, with emerging talent from across the city and beyond.

Music

The music strand profiles musical pioneers and ground-breaking talent. Acts confirmed to play the festival include Steve Reich, Rob da Bank, Beach House, Warpaint, 65daysofstatic, Gang Gang Dance, Black Heart Procession, Das Racist, The Radio Dept., Star Slinger, Dark Dark Dark plus many more.

Arts


The art programme features world premieres and urban interventions, including new work by Me and The Machine.

Main exhibition 

The Data Dimension, features artists exploring the flourishing field of data visualisation. Manchester citizens are invited to participate in the OurCity mass participate experiment by Adam Nieman. And the most inspirational digital innovations are celebrated in the FutureEverything Award 2011.



For more information click here.


Tuesday, 12 April 2011

Yuri Gagarin in Manchester

















It’s fifty years since a plucky and rather diminutive Yuri Gagarin shot into space, cooped up in a contraption with the computing power of your average remote control, and what I really love is the fact that during his victory tour, he made a major splash in Manchester, only his second stop outside the Soviet Bloc, following the flight into space.

The stop-off had a lot to do with the fact that Yuri was a former foundry worker, and so the Amalgamated Union of Foundry Workers in Manchester decided to invite the now world-famous cosmonaut to come and visit Manchester in July 1951.

As he emerged from his RAF plane at Ringway Airport, it was raining (I know, I know) and he apparently asked for the car’s top to be rolled down, saying: “If all those people are getting wet to welcome me, surely the least I can do is get wet too!”

He was pretty much mobbed on his arrival by a crowd that included the then ‘Mayor of Stretford’. He then drove through Moss Side to the Union’s HQ, where his car was reported showered with ‘red roses, poppies and carnations’ and, this is my favourite bit, was presented with a specially designed medal that to my eye could have been the early work of Comrade Saville, if he’d been around at the time. It included the slogan ‘Together Moulding a Better World'.

He also stopped at Metros works in Trafford Park and was lunched by the great and the good at Manchester Town Hall, where he met Sir Bernard Lovell, who said: “He will become one of the historic figures in civilisation because he is the first man to live in a new environment. There are lots of things I would like to ask him, but probably he would not answer them.”

There are two pieces of press copy surrounding the visit that I like. First of all the Manchester Evening News which wrote how ‘Major Gagarin is above the tedious enmities of politics. His was a human achievement; a victory for man's spirit and courage’, but there was an even lovelier line in Pravda, which makes me a little weepy: 'Manchester's toiling masses accorded Major Gagarin a reception unsurpassed in its cordiality. Never over the past many tens of years has Manchester met anybody with such an embrace’.


Thursday, 17 March 2011

Manchester's Vertical Farm

Goodness me it's been hard keeping this one quiet. We've been very, very lucky at Creative Concern HQ to be working with the Manchester International Festival on a proposed vertical farm, right here in Manchester, housed within a transformed office block.

We've worked on the feasibility with sustainable food expert Debbie Ellen, Capital Relations and, naturally, our brilliant friends at Urbed.

More details eventually... but for now, here's Urbed's visual schematic as a 'taster' and I suggest you all book your tickets for the awesome Dickson Despommier!


Thursday, 3 March 2011

iManc*






















NOTE: email digitalmap@marketingmanchester.com if you think you should be on our next map of Online Manchester!
__

There’s an urban myth about Manchester and computers that I am utterly beguiled by.

It goes like this.

Alan Turing, University of Manchester academic, father of modern computing and closet homosexual took his own life in 1954.

The myth has it that the cyanide he used was in an apple, which was then left, with a bite taken out of it, on the stand next to his death bed.

Fast forward to the late 70s and Steves Jobs and Wozniac are busy in a garage, building what will become the Apple computer. They need a logo for the company. After an early flirtation with an Isaac Newton cartoon they go for an apple, with a bite taken out of it.

And there you have it. Apple’s homage to Turing as they half-knowingly created a leading global brand of the future, complete with a hardline back to the original modern city of Manchester.

None of which is true of course, but as memetic messages go, it’s one that spreads the second you tell it. It’s irresistible, I hereby dare you not to mention it to someone.

I like to think it is true, in fact I insist it is, as I love to see my favoured brands united in some way. Manchester plus Apple is a kind of dream combo for me; if I could see brand collisions of Monocle Magazine and Paul’s Tofu, or maybe Bourgeois Boheme and Rapha, I’d be a very, very happy man.

But back to memetics.

How ‘stuff spreads’ is on my mind as I ponder the next phase of our work on Manchester’s digital map. Last year we researched, and then depicted on an interactive map, a cross-section of the websites and blogs that collectively make up our city’s online presence – our pixelated tendrils if you will.

We did the research, created the map, and now we’re asking an elite cadre of bloggers and tweet-happy social media types to comment on the notion of ‘online presence’ and more specifically, tell us and Marketing Manchester, our client, where the project should go next. 

It seemed the right way to go about it really. It means we want you, dear reader, to tell us what YOU think.

In the process we’d like to uncover some more things we didn’t know about Manchester online, generate some insights into how cities should approach their digital ‘brand’ experience, and maybe we’ll even see some more urban myths, spreading out through the ether, next up from me, the one about how Manchester invented dance music.

*As well as the title of this blog entry, this is also the slogan emblazoned on the best selling T-Shirt at Manchester Airport. You can buy one here.

Postscript: Makes you proud to be a BritGeek. In September of last year, following a frenzied campaign on the Internet, the then Prime Minister Gordon Brown  issued a public apology on behalf of the British government for the way in which Turing was treated after the war.

Friday, 25 February 2011

Global effort needed to feed the world

What's missing from this statement from Nina Federoff, professor of biology at Penn State?

“We need to expand our ability to farm on land not considered farmable because it is eroded or desertified, using water not considered suitable for farming because it is wastewater or saltwater.”

Er... the fact that we should be using our existing land differently, and not squandering resources on meat and dairy? Argh! Anyway the rest of the article is worth a read.

Tuesday, 15 February 2011

Sunday, 13 February 2011

We are each of us tourists in the original modern city

GM tourism review
A couple of years ago, I helped Visit Manchester - Greater Manchester's Tourist Board - write and publish a tourism strategy for the city region which I hope set out some of the critical challenges and opportunities that existed for what those in the know call the 'visitor economy' across our wonderful ten boroughs.

We're now busy, again with Visit Manchester, reviewing that strategy and doing a bit of an update report on how the sector has been doing.

The headlines? Well, the sector is holding its own with visitor numbers up a little over the last couple of years, but I think it would be fair to say that some of our core challenges, such as a diversification of the nighttime economy, still stand. Email me if you have thoughts, or post a comment.

And as an aside, I thought I'd include a quick comment on why I think this is so earth-shatteringly important.

First of all, I am passionate about a vibrant visitor economy being a fundamental part of creating a sustainable city. If we are inspired and are acquiring new knowledge and new experiences, then we are, for my money, more likely to make the connections and take the actions necessary to create a better future for our children.

Second thing - no surprise here - is climate change related. If we make our tourism product utterly irresistible and of the highest quality, then more of us will opt for 'staycations' and will avoid barfing out vast amounts of carbon going on mini-breaks and piss-ups in far flung locales.

Third - Manchester. Getting the experience of our city right is critical if we want to be a player. We want talented graduates to stay here? We need to be vibrant. We want people to invest here? We need to be vibrant. We want the jaded and over-indebted souls in the South East and London to do the smart thing and move up to the Original Modern City? We need to be vibrant, and different, and good.

So that's why I care about this stuff... but back to the review... comments if you have them are gratefully received.

Wednesday, 19 January 2011

The Museum in 2030















We've been working with our friend and collaborator Alex Saint on a series of 'insights' for the North West Federation of Museums and Galleries - the NW Fed to its friends. The idea behind the pieces we've pulled together is to stimulate some radical thinking and give hundreds of institutions across the region the tools, ideas and approaches that will help them thrive in these challenging times. There's also an emerging LinkedIn discussion which is worth checking out.

Here's one of the pieces I wrote, in this case, it's a view to the museum of the future:

Rethinking the Museum

The successful museum in 2030 will be a place that unites; that engages; that takes the continued wonder of the original object and fuses it with shared stories and distributed histories. The transformation will have been powered by new partnerships, business innovation and a keen, clear eye on the shifting shape of society.
At the same time some of the museums we know and love today will be distant memories, their collections dispersed and their buildings transformed into centres of new activity: work/live units for micro-creatives; crash pads for funky seniors; urban food hubs; or incubation facilities for nanotech start-ups.

The notion that ‘not all will survive’ is as liberating as it is threatening. Think back just ten years and you will be able to think of organisations or institutions that are no longer a feature on our cultural landscape, or of new ones that have flourished. Change happens, and the shift in the next 20 years will be one where the innovators, the resourceful and the valued have thrived and survived. Those resistant to change will not have fared so well.

Making culture pay

At the most basic level, there will be a fiscal revolution in the two decades to come. There will be new ways to make culture ‘pay’. Smart cards for travel networks in our urban centres will also be used to extract voluntary (but relatively ubiquitous) entrance fees for arts and cultural venues such as museums; they will also log our preferences and help us, through enhanced social media, to discover new experiences in an age where experience carries a higher value to our citizens than consumer goods.

It won’t stop there though. Successful museums will have learnt how to save money and make money, to enable them to continue to deliver unique and invaluable public services. This will have been achieved, not least, through a zero carbon, zero waste revolution. Monetisation of the museum will be key. They will be true social enterprises, that offer paid for services, have a healthy network of volunteers or ‘members’ and have become more adept than ever at exploiting the philanthropy of those with ‘significant net personal worth’. They will be commissioned for services from a network of public and private ‘client’ groups; and they will be past masters at leveraging the value of their brand.

The bricks and mortar of museums will have changed in 2030, but our architectural landscape will not have shifted so dramatically; it always worth remembering that 80% of today’s buildings will – barring cataclysms - be still standing in fifty years’ time; what’s in those buildings is another matter.

There will, in 2030, be more of a barter and exchange going on in terms of collections – think of the PlusTate programme, which through a sharing of resources currently supports the development of the visual arts right across Britain, but taken to a whole new level. These exchanges will have a ‘showbiz’ value for visitors and will be as much about the shared brand equity of the big name museums, with ‘on show now from the V&A’ becoming a common line to see on promotional material.

This starts to break down the notion of museum as collection and shifts to the notion of museum as experiential brand. Across the next 20 years many would expect digitisation and virtual reality (remember that?) to challenge ever harder the primacy of the physical experience of collections but that will not come to pass; 3D printing will not create a ‘museum of museums’ in every town. What will happen is that collections are rationalised and in many cases thinned out; some may be given away to the community in return for social memories or histories that bring life to the ubiquitous mangle, butter churn or ZX81.

These stories will be captured, shared and in this way museums will not simply continue to be features of current and future social media networks (...‘Let’s have a Facebook page’ will no longer be the limit of their ‘Web 2.0 strategy’) but will actually become a new social media network, themselves, making connections, gathering their cultural tribe and offering a powerful mechanism for self expression.

Trust, democracy and a 'third space'

As a renewed and vibrant network, museums will increasing be genuine centres of democratic dialogue, interrogating the issues of the moment. From conflict resolution, to reproductive rights or the fight against climate change, the interpretation of collections will increasingly encounter and embrace the zeitgeist and be far more relevant as a result.

Part of this new buzz around museums will be established on a notion of ‘trust’. More than anywhere else they will be places and spaces in the future that people want to connect with because they are trusted and known as passionate, informed, but fair communicators of histories and ideas that matter; they are also the zone within which we increasingly choose to contemplate, relax, or make the bigger decisions in life. In 2030 we will be even more harried than today by bleeping texts, ringtones and the tsunami of email. Richard Wurman called it ‘Information Anxiety’ and he was on the mark. Museums will offer us, in the future, a respite from the everyday; they will be the space we need.

And they will be well established by then in this new mode of operation. What the next twenty years will provide is the added perspective, post ‘age of anxiety’, that reveals the powerful effect of major investments around the turn of the millennium. There will be no such dramatic investments in our run through to 2030, in fact the next twenty years will be all about making those historical investments work, and work hard.

This work will be undertaken together. There will still be a North West Federation of Museums, indeed there will still be a North West of England, in twenty years time. What feels in 2010 like a complete reshaping of our political and cultural landscape post-recession will seem less pronounced in 2030, although museums as a sector will have helped many people, not least through their strong sense of social purpose, to ‘get through the worst of it’.

Museums will be a sector in 2030. There will be a collective. From new business models to artefact exchanges or the creation of a new ‘social media’ of museums, all the key trends for the sector will rely heavily on the sector working collaboratively and in partnership. Core museums will learn from nationals, and vice versa; local museums will boast a new charitable trust status, independent from their local authorities, benefitting from  mutuality and enterprise. The new ‘pop-up’ museums of the 2020s will, in particular, be an unexpected and challenging addition, not least because they make the effort to stay open, just that little bit later.

The Great Transition

The networks and sharing that hold the sector together will become more pronounced in the future. There will be a regional ‘currency’ of museums that helps them share with each other collections, staff and expertise; there will be a skills bank that all can access to raise their collective game; and there will be a shared infrastructure that is physical, digital and human.

The great transition ahead will challenge us all. Vision and leadership will be prerequisites. The people who will steer the sector into this future will have to be networked, resourceful and ready to embrace change. They will have recognised and risen to the need to be true civic leaders, with a mandate to provide the places and experiences which we will all access in some way.

And that uplift in ‘taking part’ will be critical. Currently fewer than half of all adults visit a gallery or museum each year – in 2030, if we have succeeded in transforming our sector, there will be much higher levels of engagement.

Today there are 290 museums and galleries across England’s North West. In 2030 there will be fewer than this and they will be stronger, more resilient and more productive than today, if collaboration and innovation is pursued, as a collective goal.

A final view into the future, then, should spell out more clearly what some of those shared goals might be. What’s clear is that the sector will have a critical role in unlocking minds, educating and engaging the public. Within our time horizon of 2030 there will be a ‘double hit’ for example when you consider the region’s social capital (or skilled people, to you and I). The demand for low-skilled jobs will drop dramatically as our economy continues to shift up the value chain towards industries based around intellectual property and key sectors such as low carbon goods and services. At the same time we have a worrying skills ‘bubble’ in the pipeline, with half of our current workforce not making it past A-levels at present. Museums can and should be in the frontline of creating a new culture of learning that ensures we are not left behind in the skills race. The challenge today, with an eye on 2030, will be for museums to identify the topics and areas that are important, economically, which they can explore and bring to life for students young and old; here they should connect with local partners who are driving economic strategy and forecasting.

Museums will also have a shared goal of keeping our minds ticking over. The fastest growing audiences in the next twenty years will be the over 60s, as our society grows significantly older and greyer. This is a critical mission, particularly where museums can overcome isolation, connect with social histories that will stimulate memories, and respond pro-actively to the notion of new skills and new employment for people in their ‘third age’.

Museums can (help to) save the world

There is a third, almost didactic role for museums, working collectively, and that is to be part of efforts to create a genuinely sustainable future. As centres of experience rather than consumerism, museums immediately offer an alternative to the ‘consume at all costs’ culture that has successfully damaged or destroyed 60% of our planet’s ecosystems. Beyond this role, they can also access the ‘headspace’ within which we need a dramatic shift in thinking and values; technical ‘fixes’ for climate change for example are already reaching the limits of their application as we realise that it is behavioural change and our shared culture that will be pivotal in handing a habitable planet over to future generations. By 2050 we need to have reduced our carbon emissions by a phenomenal 80% or more, and this requires a complete change in the way we view the world.

It’s a change that museums can help to deliver. Sustainability messages sold as drab calls to constrain consumption, use less and lower your expectations have been failing spectacularly for a generation or more; museums can bring delight, intrigue and play to this mission, in many ways they are perfectly placed for it.

This final notion of creating delight is an apt place to end an exploration of 2030. Today many are focused on survival, both within the museum sector and beyond, but across a longer time frame there is an opportunity to create universal delight that make places more characterful, that makes minds more inquisitive and makes communities stronger. One recent study revealed that the use of social networks like Twitter possibly releases the brain hormone ‘oxytocin’, also known as the ‘cuddle’ chemical that makes people feel trust, security, less anxiety and possibly even turned on. It’s all about connecting with people, and interacting, in a delightful way. If museums are a social network of the future then they need to set their sights too on the cuddle chemical as their central indicator of success; or as they call it in Tameside, generating more ‘moments of magic’ through museums.

This is the future. It is ours to create.

__

NB. Thanks to NW Fed for a great project - and also to Renaissance North West, MLA and National Museums Liverpool for making it happen. Also am heavily indebted to the awesome work done by the Center for the Future of Museums in the USA and has some valuable input from Stephen Feber.



Wednesday, 5 January 2011

Charting our course for a certain future




















New year, new plans to save the world... but first a look back, finally, at the big bash that took up a good deal of my time at the tail end of 2010 - the first stakeholder conference for ‘Manchester: A Certain Future’, which took place at the revitalised Museum of Science and Industry (MOSI) on 30 November 2010.

(M:ACF in case you're wondering, is Manchester's Climate Change Action Plan, which I had a hand in helping to write in 2009.)

Back to MOSI, though. Delegates from a host of different organisations and sectors took part in a hands on, highly interactive day of workshops, debates and networking sessions designed to help all of those attending to share their plans for the future, identify what was working (or not) in the fight against climate change and to make fresh connections with possible future partners.

The shape of the day was deliberately experimental, from an art session where participants were given the opportunity to literally draw what a low carbon culture looked like, to ‘carbon dating’ where the focus on was on a series of quick fire meetings with new people to share ideas and thoughts for the future. There was also a masterclass on low carbon regeneration and a series of sessions where delegates shared the barriers they had overcome, or their plans for the future.

Future scenarios

As well as chairing the day, I had the chance to run two 60-person sessions with Joe Ravetz of the University of Manchester to focus peoples’ minds on that certain future, using the scenarios (good and bad) that have been created by the University’s Eco Cities research team. The two scenarios – an Upward Spiral and a Long Descent - were brought to life by fictional radio broadcasts from the future crafted by Phil Korbel of Radio Regen and then participants voted on how they thought Manchester stood in the face of such changes.

The good news? Few participants thought that our city is on a collision course with certain disaster, by stating that they thought the future set out in a Long Descent was a sure thing. In fact in both sessions, half or more of those taking part stated that they thought Manchester was a headed in the right direction, to some degree.

When we asked in what areas we were strong or weak in the face of climate change, those taking part felt that we had a good track record on technology and innovation an that we had strong political leadership driving us forward. Where were judged to be weaker, by those voting, was on a shared set of public values around climate change, and on working towards a more equal society.

What next?

Shared values and developing a low carbon culture were the clear priorities that emerged from the day, including a final concluding vote from delegates that gave our stakeholder steering group a clear mandate to push for this as a focus for 2011.

Attendees also told us how they thought we could improve the conference for 2011, including building in more advanced notice of the event, improving the diversity of the event (though a number of attendees remarked on how it wasn’t the ‘usual suspects) and to create a greater presence for the event in the conventional media, as well as the Twitter reports that were a feature of the day, thanks to Inside the M60.

Tuesday, 4 January 2011

Get me toasty



Today we (Creative Concern, as opposed to the wider human race) helped to launch a campaign to get homes across Greater Manchester warm and toasty. The client is AGMA, the Energy Savings Trust and the 10 local authorities. The scheme provides grants for basic insulation measures in your home if you live in Greater Manchester and it's genuinely unbeatable:

  • Free no obligation energy survey by an accredited assessor
  • Home insulation improvements for as little as £50
  • Free cavity wall and loft insulation if you are over 60 OR on eligible benefits OR pregnant OR have a child under 6 

Full details are on the website we've built for them - http://www.getmetoasty.com - and as I type, my colleagues are racing around with our giant 'Mr Toast' character, preparing the radio ads and getting ready for two weekends of fun and frolics in the Trafford Centre and Arndale. Marvellous stuff.

And my favourite part of the campaign so far? Hooking up with the awesome, LA-based creator of 'Mr Toast' who is our collaborator on this project.