Get me toasty

Today we (Creative Concern, as opposed to the wider human race) helped to launch a campaign to get homes across Greater Manchester warm and toasty. The client is AGMA, the Energy Savings Trust and the 10 local authorities. The scheme provides grants for basic insulation measures in your home if you live in Greater Manchester and it's genuinely unbeatable:

• Free no obligation energy survey by an accredited assessor
• Home insulation improvements for as little as £50
• Free cavity wall and loft insulation if you are over 60 OR on eligible benefits OR pregnant OR have a child under 6 

Full details are on the website we've built for them - http://www.getmetoasty.com - and as I type, my colleagues are racing around with our giant 'Mr Toast' character, preparing the radio ads and getting ready for two weekends of fun and frolics in the Trafford Centre and Arndale. Marvellous stuff.

And my favourite part of the campaign so far? Hooking up with the awesome, LA-based creator of 'Mr Toast' who is our collaborator on this project.