Sunday 31 January 2010

Communication responsables...

I was in Brussels this week, for a pitch on sustainable transport, EU partnerships and the need to hammer down carbon emissions in the public transport sector. We should be in with a shout: the project is communications support for a number of partner cities (including Manchester) and our consortium was made up of a unique network of agencies specialising in sustainable or green communications.

There's always a chance that some monolithic, multinational, boring, über-agency will stomp in and promise the world, but our network of creative, smaller agencies with a strong record on transport and the environment, has to be a winner.

Other than the chance of winning the project, the collaboration has been really useful for swapping notes with other people who 'do what we do' in other countries. Here in the UK, I would only really cite Futerra as a fellow traveller of ours, so it's brilliant to discover like minds in Europe. The two other agencies at the pitch were Yuluka in Brussels (who brilliantly pulled together the partnership) and Sidièse in Paris. Both fab, both with ideas and approaches to share.

We're thinking about formalising our network into something more high profile, structured around the notion of 'communication responsables', a French-born approach to sustainable communications which I'm busy learning about and which it would do no harm to bring to a wider audience in the UK. Core principles include transparency and honesty; it also appears to be a direct attempt to block ever higher levels of greenwash on the part of major corporates. More anon.

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