Thursday, 14 October 2010

Peace and love, Liverpool style

The world's media at the launch of the European Peace Monument
It was a busy weekend for the Creative Concern PR team. On Saturday (9th) we handled the global PR launch of a European Peace Monument gifted to Liverpool by the Global Peace Initiative (and created by artist Lauren Voiers) on what would have been John Lennon’s 70th birthday. We were commissioned by Liverpool’s Beatles Story attraction and also worked with the City, and with Liverpool One.

The event centred around the 18ft monument which was unveiled by Julian and Cynthia Lennon in the city’s deeply lovely Chavasse Park (one of my favourite bits of new green infrastructure across the region). The launch was attended by dignitaries from all over Europe and captured by the world’s media.

Unveiled live worldwide on BBC News 24 and Sky News the broadcast was syndicated nationally by CBS in the USA for live transmission on the popular ‘The Early Show’ reaching a global audience of millions. NBC in the USA, Russia’s NTV channel, Japan’s KGL, China’s CNC, Germany ZDF and Italy’s RAI attended creating packages of interviews from the live event.

In addition the story and images received blanket coverage around the world in print media from The Sunday Times and News of the World through to USA Today and the Wall Street Journal. The team here at Creative Concern also engaged directly with a global audience through social media.

I don't often do blatant trumpet blowing on this blog, but I'm dead chuffed by this one, and by the efforts of our super, fabulous and quietly dapper media team.

Also chuffed that it's all about... peace.

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